Well hello Vignelli!

I enjoyed reading The Vignelli Canon this week. I gave a lot of good information on different designs and all the important styles and techniques that go a long with all the work. It helped me better understand all the thought process and planning that should go into a persons design or the lack there of. He broke his writing up into three sections: The Introduction, the Intangibles and the Tangibles. Each section has specific items and techniques that go with them breaking them up to give you that background information on each part.

In the Introduction he is just explaining what is going to be talked about in the rest of the article and what people need to know to get a better understanding on the typography used in Graphic Design. He gives some helpful tips throughout the article for beginning designers on how to do certain techniques and broaden their skills in design. He also talks about how he explains and describes some of the times when he learned something new in typography from his mentor or a fellow colleague, which is the basis of this article to see his type of creativity and expand the knowledge a designer has for themselves to begin with.

In Part one the Intangibles, he talks about 12 key points, but only 3 are most important to him. Semantics, Pragmatics and Syntactics, are the 3 most important aspects in Design to him. Semantics is the search of the meaning of the upcoming design, must find the meaning of the design to find the right path to approach the creation. Semantics become an essential part of the designers being and without semantics a design will come out meaningless or shallow. The most important thing to remember about semantics is that you should design something that is not too meaningless but has a reason to be something. Syntactics are another important aspect to Vignelli. He says that syntactics in design are provided by many components in the project. How the project comes along and is done depends on the syntactical elements. Thirdly, the last important key to design is pragmatics. Which is dealing with the context of the design. It is important to put thought and effort into the project you are working on, no one wants something that has little effort put into it.

While reading this article I have found that most of the things he talks about makes perfect sense and while some of them aren’t put into much use now sense we use the computer for everything the thought there works. I agree with his three main ideas and I think all three of them are important to have in design to get the best results.

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